serp

We just noticed that Google is showing breadcrumbs in SERPs for a lot more pages now. Google was showing the “smart links” which intelligently parse the website’s hierarchy and displays it with deep links in SERPs. This is something similar to “site links” but can be controlled by SEOs and website owners to certain extent. Google started testing this sometime ago, but I haven’t seen them on a live search before. This is very interesting and opens up a lot of possibilities for SEOs.

Breadcrumbs on Google SERPs is a screencast I created for those who are not able to find the breadcrumbs.

Update 1: Some of our client website have these too. The breadcrumbs are not generated for any and every page, but the page which get considerable amount of traffic from Google and have been in index for a while.

Tagged as: breadcrumbs, google, serp

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Just noticed that on searching “california sales tax rate” on Google there is a Jump to “California” link to Wikipedia’s Sales Tax in United States page. It seems like Google is using the internal link ‘#’ to have people “jump” to a particular section on the page. However, not all the states have “Jump to” links. New York, Oregon and Hawaii are a few states without the jump to link which I searched for. Nevada did have a jump to link .

Has anyone else seen this for websites other than wikipedia? Like Bing, has Google started indexing links with pound/hash sign? The Jump to links are not present for all the states because Google adds the “jump to” links based on link backs? This should be an interesting mini-project to look into. I will add more details here as I find out more about it.