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	<title>Think Mantra &#187; microsoft</title>
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		<title>What does Microsoft-Yahoo deal mean?</title>
		<link>http://www.thinkmantra.com/blog/microsoft-yahoo-deal/</link>
		<comments>http://www.thinkmantra.com/blog/microsoft-yahoo-deal/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 08:44:57 +0000</pubDate>
		<dc:creator>Gaurav</dc:creator>
				<category><![CDATA[Search Engine News]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.thinkmantra.com/?p=103</guid>
		<description><![CDATA[Yahoo and Microsoft are again in talks and very near to finalizing the deal reports All things D. What does a potential deal between MSFT and YHOO mean for search engine ecosystem and Google? Nothing much at this time. However, the deal can pose a long term threat to Google. Microsoft is already enjoying early [...]]]></description>
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<p>Yahoo and Microsoft are again in talks and very near to finalizing the deal reports <a href="http://kara.allthingsd.com/20090716/yahoo-search-ad-deal-with-microsoft-down-to-the-short-strokes-but-caution-also-advised/" target="_blank">All things D</a>. What does a potential deal between MSFT and YHOO mean for search engine ecosystem and Google? Nothing much at this time. However, the deal can pose a long term threat to Google.</p>
<p>Microsoft is already enjoying early success with bing. Addition of Yahoo&#8217;s search technology and team will give them access to services like Search Monkey, BOSS apart from the core Y! technology. A couple more strategic accquisitons (say Twitter) after that or partnering with Facebook (MSFT is an investor) will give them access to real-time data as well.</p>
<p>It&#8217;s not that Google will lose all its market share to Microsoft overnight, but they&#8217;ll need to be on their toes all the time and keep INNOVATING.</p>
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