After launching the regional tags, Google announced yet another update to the SERPs. They changed how images are displayed in the universal search by making the first image bigger than the rest of the images and adding two rows of images instead of just 1. The change only applies to universal search and not image search. Google claims to show the bigger picture only when they are certain about the image result.

What do you think will be impact on the CTR from universal search to the page where image is hosted? Will it increase or decrease? Will other pictures in the universal search get lower CTR? We will start testing this today. Would love to hear if someone is already testing it.

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