Just noticed that Google is testing a version of SERP without the number of results and page load time. I only see that version when logged in using my Google account. The total number of results was never a reliable number and it has fluctuated a lot for some of the websites we have worked on. I believe the the traffic numbers for keywords from Adwords and other tools are much more reliable to determine competition than the total results number. Does an average user care about the total results? Will it effect how non-power users use Google? What do you think?
See secreenshots below.
It is widely known fact that Google’s new Caffeine update is ready to go live. Matt Cutts announced at PubCon that they will launch it after the holidays season in US. He confirmed that caffeine can be accessed using 188.8.131.52 (50% of the requests).
From what we have gathered, it seems like it is live in India. At least the data centers our team members have checked.
Over the weekend, I noticed that emails from Google Alerts increased 5 folds for the keywords I have set alerts. I have subscribed to these alerts for a few years now and generally get 2-3 emails a per day per alert. Yesterday I received about 12 emails per alert. This leads me to believe that Google has switched the backend for alerts from current Google to Caffeine update. Caffeine has bigger index for all the websites we have looked at. This may just be a temporary bump as Caffeine is “catching up” with sending alerts for pages which current Google has not been able to find yet. Has anyone else noticed this?
Ever wondered what are the highest paid keyword on Google and how much would it cost? Laurie Sullivan recently wrote an article on MediaPost with some interesting stats on PPC rates for the 3 major search engines.
Highest priced keywords:
- On Google was “Mesothelioma” for $99.44 per click
- On Yahoo was “Mesothelioma” for $60.68 per click
- On Bing was “auto insurance comparison” for $55.20 per click
You can read the original article here.
Just noticed that on searching “california sales tax rate” on Google there is a Jump to “California” link to Wikipedia’s Sales Tax in United States page. It seems like Google is using the internal link ‘#’ to have people “jump” to a particular section on the page. However, not all the states have “Jump to” links. New York, Oregon and Hawaii are a few states without the jump to link which I searched for. Nevada did have a jump to link .
Has anyone else seen this for websites other than wikipedia? Like Bing, has Google started indexing links with pound/hash sign? The Jump to links are not present for all the states because Google adds the “jump to” links based on link backs? This should be an interesting mini-project to look into. I will add more details here as I find out more about it.
"Jump to" in wikipedia snippet on serps
Update 1: Blogscoped reports about Jump to links for eBay.
Update 2: Found more examples of Jump to links. This time they are for apple.com
Update 3: Google formally announced the changes.