Ever wondered what are the highest paid keyword on Google and how much would it cost? Laurie Sullivan recently wrote an article on MediaPost with some interesting stats on PPC rates for the 3 major search engines.
Highest priced keywords:
- On Google was “Mesothelioma” for $99.44 per click
- On Yahoo was “Mesothelioma” for $60.68 per click
- On Bing was “auto insurance comparison” for $55.20 per click
You can read the original article here.
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