Just noticed that Google is testing a version of SERP without the number of results and page load time. I only see that version when logged in using my Google account. The total number of results was never a reliable number and it has fluctuated a lot for some of the websites we have worked on. I believe the the traffic numbers for keywords from Adwords and other tools are much more reliable to determine competition than the total results number. Does an average user care about the total results? Will it effect how non-power users use Google? What do you think?
See secreenshots below.


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I honestly don't think the majority of Google users will notice, if I'm honest. Especially the page load times.
I also don’t think most users care about the miliseconds or the number of possibilities, few users ever get past page 1. I also agree with you on the reliability, google’s adwords reverse search engine is the most reliable source for keyword competition and global monthly searches. The latter is what most interests me.
For months, we’ve been getting tips about a new toolbar that Google has been testing on google.com. In fact, we first posted about it back in November and the tips have been steadily coming in since then. But today something happened: we’ve started …
For months, we’ve been getting tips about a new toolbar that Google has been testing on google.com. In fact, we first posted about it back in November and the tips have been steadily coming in since then. But today something happened: we’ve started …
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