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Gaurav

Sitemap Autodiscovery

September 27, 2009

XML Sitemaps are a great way to provide a complete list of your webpages to Google for efficient crawling and discovery. Although by submitting your sitemap to Google’s Webmaster Tools does not mean that all your pages will be indexed by Google, but it increases chances of Google discovering more of your website’s content and [...]

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HTML Meta Tags Optimization

September 15, 2009

Ever wondered where to begin with when optimizing for HTML meta tags for your website? Do you think Meta Keywords help in gaining rankings? Do you think that Meta Descriptions are useless because Google does not use them for ranking? Here is a quick snapshot for optimizing the head tags on a webpage. Title tag [...]

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“Jump to” in Wikipedia snippet on Google SERPs

September 10, 2009

Just noticed that on searching “california sales tax rate” on Google there is a Jump to “California” link to Wikipedia’s Sales Tax in United States page. It seems like Google is using the internal link ‘#’ to have people “jump” to a particular section on the page. However, not all the states have “Jump to” links. [...]

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Always be Testing: Marketing Optimization in Challenging Times #sessj

August 11, 2009

Keep an eye for a live updates for SES San Jose 2009. Session: Always be Testing: Marketing Optimization in Challenging Times Speaker: Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc. @TheGrok Explaining Magmall.com Vs. eNews.com from 1999. Magmall had almost 0 funding, but tested and changed. eNews had millions of funding but closed [...]

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SES San Jose and PubCon Las Vegas 2009

July 30, 2009

There are a handful of good conferences on SEO through out the year. They not only provide an opportunity to meet other industry experts face to face, but also to gain insight into future trends. SEOs discuss their problems about search engine optimization and the business side of it. These discussions raise a lot of [...]

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Obama Birth Certificate

July 25, 2009

A friend sent me a link to a podcast (mp3 file) for a radio show by Michael Savage. Forward to 19 minutes in the show and you’ll hear Joseph Farah owner/editor of WorldNetDaily claiming that Google, Bing and other search engines are burying his website’s pages. His website writes “anti Obama” stories and seeking Obama’s [...]

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Are you hacked?

July 21, 2009

A few days ago someone approached us with their SEO problem. They had a lot of web pages indexed by Google and were getting good results. However, their site’s pages indexed by Google was decreasing everyday and the ones which were indexed by Google, hadn’t been crawled in a few weeks. They had not made [...]

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What does Microsoft-Yahoo deal mean?

July 17, 2009

Yahoo and Microsoft are again in talks and very near to finalizing the deal reports All things D. What does a potential deal between MSFT and YHOO mean for search engine ecosystem and Google? Nothing much at this time. However, the deal can pose a long term threat to Google. Microsoft is already enjoying early [...]

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Getting links from paid directories?

July 14, 2009

We get this question a lot. A lot of webmasters and marketing managers are generally confused about getting links from paid directories. Does Google see it as a paid link? Why do so many people add links to paid directories? Here is the answer from Google’s Matt Cutts in a video: Think before choosing a [...]

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